Jeff Bezos Rules

Jeff Bezos built the foundation of Amazon.com from the garage of his two-bedroom house rented outside of Seattle. He fashioned his first office tables from wooden doors, angle brackets, and two-by-four lumber purchased from Home Depot.

Rule
Be modest in your initial investment. For example, your laptop or PC shall not necessarily be top of the line. Your office location could be the corner of your living room, kitchen, bedroom, basement or garage. Save on office rent by all means. Be like Jeff Bezos who spent prudently and succeeded.



When Amazon was struggling to make profits for the first time, only its founder Jeff Bezos believed that the company's business goal could be achieved in a year's time. Jeff Bezos was highly motivated and he had his vision clearly etched in his mind. Everybody was astounded when Jeff Bezos achieved his goal after one year.

Rule

You should motivate yourself to succeed. The lesson that could be learned from Jeff Bezos is to lay down and make known in clear fashion your goal to every stake holder of your small business. They include your spouse and your web designer, among others.


It is said that change is the one single permanent thing on this planet. Amazon changed the way it does business through the years. First it was an online book seller. Next it expanded into selling music and videos. Its competitors have a hard time catching up with Jeff Bezos' innovative offerings.

Rule

Your home based business should be run like Amazon. You could be selling your single information product now. Two weeks from today you will have added another back-end product. Next month you will have introduced into your product line the inventory of the affiliate program you have joined in.
If your web site is content based, you should be adding new content every day. Casual visitors to your web site will become your regular visitors when they see new content every time they come back to your site. And these visitors will in the end become your regular customers.

Jeff Bezos and his wife were the first workers at Amazon. Their work ethics were marked with hard work and consistency, among others. These traits were handed down to their employees through the years.


Amazon was among the first, if not the first, to adopt online book retailing. When the major book sellers - Barnes Noble and Borders Books, among others - realized this new way of selling books, Amazon was miles ahead. Jeff Bezos surveyed the Internet horizon and embraced the best technology on sight.

Tip No. 7
Be among the first to embrace technology. Be warned though that new technologies come and go. Some of these technologies enable you to run your business fast and easy. Other technologies rob you of your money. Your duty is to examine each technology and assimilate the best into your own home based business.